The script is the soul of the film. It is a process that evolves the core idea and objectives defined. Be it a 30 second tv commercial or a 3 minute corporate video, the script is the queen that rules the game of video production

The key person leading the game is the script writer also known as copy writer. Script writers specialise in various genre and require special skills to communicate the message in the given time frame.

From a TV Commercials to Daily Soaps, Corporate Videos to Digital Content every segment of Video production requires a script writer.

The biggest challenge for a Script or Copy writer is TV Commercials. Within a tight timeline of 20 or 30 seconds, brand message has to be conveyed to a large volume of masses. For TV commercial, the script is primarily written in English and later translated to regional languages like Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Bengali and Oriya